Jumping Rope. With no Rope?

I saw something recently on the Hungry Girl website; the JumpSnap the Ropeless Jump Rope. Go take a few minutes and look around their site. Really you won't be sorry. At first glance I thought it was just another contraption type gimmick. A ropeless jump rope? Could this be the 2008 version of the Thigh Master? I gave it a second thought and decided to research it a little more since I have read numerous times that jumping rope is the best form of exercise to burn calories and lose inches. What could it hurt really? I read through the evolution of the JumpSnap. Then the Fitness Benefits. But what really got me was the 'real stories'. Now I know that you have to eat right and really work hard at exercising to make changes in your life, to make changes to your body, but this might be something that I personally could make work for me (since I can't seem to stick to any other regular exercise plan on a steady basis). Heck I just might consider buying it. And they have a blog! Who knew.